IMPERIAL launches the I-Pledge road safety campaign to make South Africa’s roads safer and friendlier
IMPERIAL Holdings launched its I-Pledge road safety campaign to the media, government, transport and road safety stakeholders in Sandton today (November 8). Minister of Transport Dr Sibusiso Ndebele gave a keynote address and road safety and transport experts took part in a panel discussion.
South Africa is facing a seemingly insurmountable challenge when it comes to entrenching a culture of safe, educated and courteous road use and automotive and logistics group IMPERIAL truly believes that for any change to happen and to be sustainable, there needs to a personal attitude and behaviour shift in the hearts and minds of people using the roads every day – be they pedestrians, bus and truck drivers, motorists, cyclists or bikers.
Tak Hiemstra, IMPERIAL's executive director for strategic development, shared the background to the campaign: "We are committing significant resources to the I-Pledge campaign and received overwhelming support from all concerned. It also united our employees across our 145 companies behind a common cause and our vision of a company that really cares."
Transport Minister Sibusiso Ndebele said, "In South Africa, road crashes result in at least 40 deaths every day, 1000 deaths every month and about 14 000 a year, leaving scores injured. Globally, road crashes account for 1.3 million deaths. The carnage is estimated to cost more than R60 billion to our domestic economy. Clearly this is a cost we can least afford."
"With the launch of the United Nations Decade of Action for Road Safety 2011-2020, road safety is now a global challenge. The Department of Transport wants to form solid partnerships with organised labour, business, the religious communities, civil society and other organisations to address the issue."
"The Department of Transport is proud to partner with IMPERIAL and the I-Pledge campaign. IMPERIAL has engaged with numerous stakeholders in the road, transport and safety arenas and has recently joined hands with the Department of Transport as a Friend of the Decade of Action for Road Safety 2011-2020."
How to take the I-Pledge
• Click HERE and make your commitment to being safer and friendlier on our roads.
• Keep updated and help advocate for safer, friendlier roads by following @IPledgeZA on Twitter and the I-Pledge group on Facebook